Small and Emerging Businesses
Juggling too many tasks? Too little time for marketing?
Running a small business means the owner and staff have to wear many hats to get all the jobs done. Day-to-day operations often push promotion and customer growth efforts far down the "to list" for the day. I understand. I co-managed a busy healthcare practice for over 20 years and ran my own online craft supply company for 10 years. Just getting through the morning calls and emails can eat in to your schedule.
The one thing I know about most small businesses is that they are excellent at providing quality products and excellent services. But on top of developing products, purchasing inventory, and managing people, it seems that there is no time to actively promote what you are selling. When you do get a chance, it is difficult to rack what added to the bottom line and what just garnered clicks and likes without sales.
How Shar Shaw Creative can help
My 40-year career in marketing for a variety of types of industries from direct-to-consumer products, to B2B services, to SaaS has given me the field knowledge to apply to your individual needs. My two decades being a small business owner has shown me what challenges that owners face that are often overlooked by agencies.
My process involves doing a comprehensive audit of your past efforts and mapping out a strategic plan for new promotion and communication initiatives. I learn your business from the inside in order to craft something specific to your needs. Unlike DIY software or many marketing agencies that develop pre-packaged promotional kits for your industry, I create something specifically tailored to your situation, your clients, and your goals. I help you put in simple, repeatable processes and workflows so you can stay on top of your promotional campaigns and can continue to grow,
How I work with you
I don't have a subscription fee or a retainer. Every service and project is quoted upfront, so you can control your budget. My goal is to build your internal capabilities and autonomy. I only work with a small group of clients at any one time to ensure that I can provide each client with quality outcomes.
Want to find out where to start?
