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Strategic Marketing

I am focused on assisting small, medium and emerging businesses to tailor their marketing strategy for their niche market, long-range business goals and budgetary requirements. 
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Grounded firmly in a market research background, I gather data and analyze key performance indicators to create short-term initiatives and long-range action plans.  We can craft the way forward together!

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Brand and Identity Management

Ever get lost trying to follow a story with multiple narrators? Have you lost track of the plot of a movie that jumps from scene to scene without clear transitions? In the same way, your customer can only understand and relate to your company with a robust and consistent style and voice.
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Good branding creates a unique, recognizable personality for your company and your products. I can assist you in all aspects of brand management.
 

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  • Brand audit and customer perception research

  • Development of new branding for companies, divisions and individual product lines

  • Creation of brand guidelines to ensure uniformity of materials 

  • Review of new materials to ensure adherence with existent branding and company voice

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Marketing
Action Plans

There is no shortage of marketing approaches in the marketplace. The key to success is to discern which of these myriad ideas will work for your unique business needs and customer profile.

 

Every company needs a strategic data-driven action plan which coordinates sales initiatives across available marketing channels and maximizes effectiveness while minimizing costs. I will do the research and assist you in developing your long-range goals and creating distinct steps to success!
 

  • Development of cross-channel multi-faceted advertising and outreach campaigns 

  • Establishment of revenue targets, marketing budgets and campaign goals

  • Review of key performance indicators to develop new business approaches

  • In-depth market research

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Social Media Campaigns

Very few businesses cannot benefit from an effective social media presence and strategy.
 

Whether you want to optimize your e-commerce needs, support your sales force or create brand awareness, choosing the right marketing program to address your business situation and create new purchasing paths is essential. 
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Get more out of your social media outreach than likes. Move your social media presence from pretty to profitable.

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  • Development of coordinated social media campaigns with engagement opportunities

  • Google Ad Campaign Management

  • SEO of all content and ads

  • Keyword research and optimization

  • Creation of interactive events on digital platforms

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à la carte

Just need help with a single project?  Or for a limited time?  Just want to get the groundwork to be able to put your own systems in place?

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I can assist your firm with a variety of short-term needs!
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  • Marketing strategy audits and plan creation

  • Client retention audit and program creation

  • Product, brand or company launch assistance

  • Guidance and brainstorming sessions

  • Content creation by project

  • Editorial services by hour

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