SHAR SHAW CREATIVE
Practical, creative solutions grounded in sound data-driven business initiatives.
brand and identity management
comprehensive marketing action plans
social media campaigns
By-the-hour editorial and copywriting services
Freelance on a by-project bases
Special projects and initiatives
Communication that Produces Positive Revenue Results
You can be present on all the right social media platforms, have beautiful outreach campaigns, and still fail to generate solid sales. Fun and funky content can produce loads of online engagement but is that working for you? Does it secure new clients? Is it costing you more than you are gaining?
If your engagement does not translate into sustainable profit, your campaign may miss the mark. Ensure your message and how you deliver it serve your bottom line.
It must educate and entice your potential buyer no matter how you deliver your sales message. Your outreach needs to convert into paying clients. You must reach the right target market, communicate the correct information and create solid purchasing opportunities. Make sure to distinguish solid click-through rates from revenue-generating conversions. Measure success in substantial generated revenue.
I focus on balancing creative approaches with a careful business analysis of the product, the brand, customer behaviors and corporate goals. This strategy allows me to craft a long-range plan unique to your business. I outline economically viable and executable actions which you can start immediately. I then work with you to establish appropriate marketing initiatives and sales goals for each customer journey stage, from lead generation to post-purchase engagement. The goal is to build sustainable and operable systems that your in-house team effectively and efficiently implements.
We can create, streamline and expand the depth of your client interactions, using your irreplaceable knowledge of your product and target market. I put the work in upfront to assess your company's needs and situation to develop long-term concrete goals and targeted actions. My priority is .to determine the best way to apply your existing resources for effective results. I can deliver cost-effective solutions for your client communications and customer development needs.